Week 19 - Sustainable fashion interview: Hawthorn International

Updated: Aug 24, 2019

Hawthorn International Fashion sustainability has always been on my mind with ever growing interest and importance so I was really excited when I had the chance to have a quick 10 minute chat with Rob Williams, CFO at Hawthorn about who they are, what they do, and most importantly what sustainability in the fashion industry means to them, as a manufacturer for clothing brands. How would you describe your company? Hawthorn is a clothing manufacturer based in the City of London, although we work internationally and have factories overseas in strategically placed locations to ensure we get a great spread of experience from around the world to help us in manufacturing clothes. We work with brands of varying sizes, however, because we offer the lowest minimum order quantities in the world for custom clothing, we work with mainly start-up brands. What motivated you to start a clothing manufacturer? We actually started Hawthorn because we had a clothing brand before and we were really struggling with finding a manufacturer who could help us out with high-quality garments which were also able to produce at a low quantity. We wanted to be able to start out with a great range, but with our limited budget being a startup, it just wasn't possible, so we decided to start manufacturing for ourselves. This then developed into starting our own overseas factory, and then into manufacturing for other clothing brands. How important do think sustainable brands and practices are to the fashion industry? Sustainability is definitely the future of the fashion industry, as fast fashion becomes more and more frowned upon within the industry. It is crucial for not just the fashion industry, but for the planet, that everything we do in our day to day lives is done in a sustainable and Eco-friendly way, and unless everyone stops wearing clothes, sustainable fashion brands simply have to be the way forward! Why do you think there has been such a large increase in sustainable fashion over the last few years? Over the past 5-10 years, the environment and changes in the climate have been well publicised, and the rise of eco-friendly ways of doing day to day things have been put in to place. Hybrid cars are now a common sight on the streets of London, for example. Small changes like this have made the need for eco-friendly thinking more prevalent in the mind of the consumer, and as sustainable brands have capitalized on that, it has begun to explode on to the market. Do you invest in researching new and improved sustainability methods? Yes, we do. As a clothing manufacturer, we are on the front line of the industry, and we feel that it is our responsibility to help promote sustainability within the industry. We work with a number of sustainable brands and have recently developed a brand new type of bamboo fleece fabric – one which can be used for hoodies, tracksuits etc. This means we can now offer an Eco-friendly alternative to the traditional cotton fleece for our environmentally minded

Their website is at: https://www.hawthornintl.com/

Have an opinion on sustainable fashion? Leave it in the comments below.

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